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Campaign Partners

The National Zero Waste Council is proud to be working with the following leading organizations.

Our campaign partners are helping us to activate LFHW Canada from coast-to-coast-to-coast. Learn more about our campaign partners and their commitment to reducing and preventing food waste.

The Société québécoise de récupération et de recyclage, RECYC-QUÉBEC, is a leader in responsible waste management in Québec. Created in 1990, we are a government-corporation that strives in making Québec a model for innovative and sustainable waste management. Our goal is to achieve a waste free society by promoting and developing source reduction, reuse, recovery and recycling, as well as conserving resources by creating added value from waste. Our mission is to promote circular economy and fight against climate change by encouraging best practices in waste prevention and management.

The City of Toronto’s Long Term Waste Management Strategy outlines how to best manage the City’s waste over the next 30 to 50 years.  The Waste Strategy identifies the reduction of food waste as a key priority to help the City divert more waste from landfill and move towards an aspirational zero waste goal. The Food Waste Reduction Strategy includes an education campaign and outreach programs to teach residents about the benefits of reducing food waste from an environmental, social, and economic perspective.  The Love Food Hate Waste campaign is a crucial first step in educating Toronto residents about the value of food and the importance of reducing the amount of food waste that is being disposed.

Walmart Canada operates a chain of 410 stores nationwide serving more than 1.2 million customers each day. Walmart Canada’s flagship online store,, is visited by 600,000 customers daily. With more than 85,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. As one of Canada’s largest retailers, we consider it our responsibility to make a positive impact in the communities we serve and to support those communities to become stronger every day. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $300 million to Canadian charities. Walmart is a global leader in sustainability, with a focus on operating in a way that minimizes impact to the environment. In Canada, Walmart has committed to achieving zero food waste across operations by 2025.  Additional information can be found at, and at

Sobeys is the second largest grocery retailer in Canada and has been serving the food shopping needs of Canadians for over 110 years. Sobeys owns or franchises more than 1,527 stores in all ten Canadian provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores. Sobeys concern for food loss and waste comes from the direct impact on its business as well as its social and environmental impacts as a company. Sobeys is committed to reducing food loss and waste in its direct operations as well educating consumers on how to reduce food waste at home.

The City of Vancouver plans to eliminate waste sent to landfills and incinerators by 2040. In the future, everyone who lives, works and visits Vancouver will think differently about everything currently disposed – including wasted food. While significant progress has been made in Vancouver and across the region with increasing the diversion of food scraps and other compostable organic materials from garbage, the City’s focus is expanding to preventing the wasting of food in the first place through initiatives such as Love Food Hate Waste.

Metro Vancouver is a federation of 21 municipalities, one Electoral Area and one Treaty First Nation.  We provide core utility services to more than 2.5 million people.  Our services – drinking water, sewage treatment and solid waste – along with related services like regional parks, affordable housing and air quality management – help keep our region one of the most livable in the world.

Metro Vancouver has a goal to boost its recycling rate (currently at 62%) to 80% by 2020. An important component in meeting that goal is the prevention and reduction of food waste.  A ban on organics in the solid waste stream which went into effect in 2015 continues to increase the amount of food waste going to composting facilities and less to disposal.  Supporting the ban are public education programs such as Food Isn’t Garbage and behaviour change campaigns such as Love Food Hate Waste.

Love Food Hate Waste has been an important consumer campaign in Metro Vancouver for the past three years and we are excited to now be part of a national campaign collaborating with partners across Canada to prevent and reduce food waste.

Metro Vancouver founded the National Zero Waste Council in collaboration with the Federation of Canadian Municipalities in 2013.

The capital of British Columbia, Victoria is located on the southern tip of Vancouver Island.  Known for its temperate climate, natural beauty, recreational activities and economic opportunities, Victoria is also a sustainability leader. The City of Victoria’s vision is to be “an urban sustainability leader inspiring innovation, pride and progress towards greater ecological integrity, livability, economic vitality, and community resiliency confronting the changes facing society and the planet today, and for generations to come.”

Reducing waste is part of this vision. The City’s Official Community Plan, Strategic Plan and Draft Climate Leadership Plan describe multiple goals and actions for waste reduction. The City has already made substantial progress, with successful kitchen scrap and yard waste diversion programs, and a bylaw to reduce single-use plastic bags. Reducing food waste is a great opportunity to support overall waste reduction, while making positive impacts in our community. The City of Victoria is proud to be a partner in a national program to reduce food waste in Canada and to support our community in realizing the benefits of wasting less food.

Proud to be recognized as one of Canada’s Greenest Employers, the Capital Regional District delivers regional services to 13 municipalities and three electoral areas on southern Vancouver Island and the Southern Gulf Islands—including essential waste and recycling services.  ‘Reduce’ and ‘reuse’ are fundamental principles of the CRD’s solid waste management strategy, a community-informed plan that supports, among other services, the delivery of public education programs focused on waste prevention. Although kitchen scraps are banned from the region’s landfill, household food waste continues to be a priority area for the CRD’s waste reduction education programming.

The BC Ministry of Environment and Climate Change Strategy recognizes the importance of food waste prevention to reduce greenhouse gas emissions and food going to disposal.  The Ministry collaborates on multi-sector and cross-government working groups across the food supply chain and has developed tools for local governments and businesses to champion food waste prevention initiatives in communities across BC.  This work has shown that households, local governments and business alike can achieve significant costs savings and improve access to healthy, more affordable food.  Through the provincial partnership, tools from the Love Food Hate Waste campaign will be available to communities province-wide.

Guelph-Wellington is working to build a food system where everyone can access healthy, nutritious food, nothing is wasted, and the impact on the environment is minimal. They envision a system where food experts and entrepreneurs come together to tackle complex food challenges. By 2025 they will become Canada’s first technology-driven Circular Food Economy. The City of Guelph and County of Wellington’s Our Food Future initiative was created in response to Infrastructure Canada’s Smart Cities Challenge, which encouraged communities to adopt a smart cities approach to improve the lives of their residents through innovation, data and connected technology. Guelph-Wellington received one of two $10 million prizes.

Guelph-Wellington is home to 1,600 food businesses and entrepreneurs in the areas of bio-tech, clean-tech, agri-tech and food processing; 40 agri-food research centres; the University of Guelph, Canada’s top agriculture and food university and a world-renowned centre of research and innovation in agriculture, agri-tech and food; Conestoga College, a Canadian leader in polytechnic education with specific strength in food processing technology; plus many provincial agricultural and food organizations.

The City of Winnipeg is working to become a greener, more sustainable and food secure place for its residents. Our Comprehensive Integrated Waste Management Strategy, Climate Action Plan and the Winnipeg Food Council all have goals that require action to change how Winnipeggers manage food waste – specifically how to prevent, reduce and dispose of it. Partnering with Love Food Hate Waste will help our residents recognize the broader environmental impacts of food waste and the importance of reducing it to become more sustainable.  It will also help our residents in their day-to-day lives, as they will learn the value of their food and how to make it go further, which can help reduce grocery bills and increase food security.