Food waste happens because we buy too much, cook too much, or don’t store our food correctly.
Fortunately it’s an issue we can solve, with your help.
Love Food Hate Waste is a globally recognized and proven behaviour change program created by WRAP designed to combat household-level food waste generation.
We educate and empower Canadians with tools and resources to help them shop smarter, store food better and use up every last scrap of their food.
Household waste: By the numbers
Amount of food that’s thrown away that could have been eaten.
Amount of edible food the average Canadian household wastes each year.
Amount the average household spends every year on food that’s wasted.
Amount of greenhouse gas emissions Canada’s households food waste produces each year.
How to get involved
Organizations of all sizes can join the fight against food waste. Designed to fit any budget, capacity, or resource level, our flexible tiers range from simple turnkey tools to custom campaign execution—making it as easy and accessible as possible to get involved.
Your support is critical to keeping this national program available and free for all Canadians.
Join our membership
- Logo placement: Have your logo displayed on the Love Food Hate Waste website, showcasing your membership to the program.
- Membership directory: Get included in the official Love Food Hate Waste membership directory.
- Digital badge: Receive a "Love Food Hate Waste Member" badge to display on your website and communication materials.
- Standard website copy: Receive turnkey copy for your website, pointing your stakeholders to Love Food Hate Waste.
- Ready-to-use newsletter copy: Receive a standard content block for your external communications.
- Ready-to-print outreach materials: Receive exclusive access to three core education assets.
- National program support: Contribute to keeping the program free and available for all Canadians.
Become a partner
- Brand sublicensing: Obtain official sublicensing rights to use the Love Food Hate Waste brand in your marketing materials.
- National campaign materials: Receive expert, research-informed campaign packages and complete materials to execute two national campaigns locally each year.
- Social media content: Access 2–3 ready-to-share social media content assets per week.
- Research and data access: Access food waste research insights and participate in local data collection.
- Education and outreach library: Get unlimited access to the full library of turn-key engagement materials.
- Dedicated guidance: Receive tailored, one-on-one support and advice from the Love Food Hate Waste team.
- Historical campaign catalogue: Gain full access to the complete catalogue of past national campaigns.
- Community of practice: Get access to the exclusive community of practice network.
- Logo placement: Have your logo displayed on the Love Food Hate Waste website.
- Partner spotlight: Receive a dedicated spotlight feature on the Love Food Hate Waste blog and social media channels.
- National program support: Contribute to keeping the program available and free for all Canadians.
Sponsor a campaign
- Brand visibility: Have your logo prominently featured across national campaign assets.
- Strategic alignment: Align your brand with high-profile national moments focused on food waste reduction and sustainability.
- Custom integration: Opportunities to co-brand specific campaign initiatives, media releases, or event toolkits.
- Audience reach: Connect directly with thousands of eco-conscious consumers across Canada during key campaign activations.
- Expand national impact: Supercharge the reach and impact of the national campaign.
